About Us

Hoop is a beautiful haberdashery in the heart of Kent. Owned and managed by Vanessa Davies, a lifestyle photographer and keen crafter. Vanessa has worked with some of the most creative and innovative designers in the craft industry, and she aims to brings that same sense of quality and style to her ‘dream shop’.

The shop stocks a growing range of beautiful haberdashery, yarns, ribbons and notions; Lang, Rico, Erica Knight, West Yorkshire Spinners, Fyberspates and Malabrigo. Notions include; Knit pro needles, Soak, Anchor tapestry yarns, DMC silks, John James needles, and Gutterman cotton. Hoop is also importing La Croix et la Maniere embroidery linen and trimmings, and Sajou notions from France. There is a well chosen selection of craft books, including many that are hard to source in the UK.

We are also proud to have recently become a Rowan Flagship store. We stock an extensive range of Rowan yarns, and pattern books. Over the next few months we will also be hosting various Rowan events, special offers and workshops. Check out our calendar for more details, or sign up for the Hoop Newsletter for advanced notice of all our events and new products.

The online store is an extension of the shop, giving everyone access to the carefully selected collection that can be found at Hoop. With the personal service that only a small, local, independent shop can provide.

Hoop is also hosting a growing number of workshops, including beginner and intermediate knitting, beginner’s crochet and embroidery classes.